The crucial thing now in your journey as an entrepreneur is to make yourself known to your target market; to launch your store successfully, you’ll need to communicate.
Your communications can start before you’ve even opened your store. You might, for example, want to take future customers behind the scenes of your company, show them what you’re doing in the wings via posts on social media. You can also create a pre-launch web page to grab your target’s attention and help you collect some email addresses and subscribers.
When your store is launched online, you need to up your efforts to gain publicity. Continue to update your social media feeds and build a community of customers and ambassadors of your brand.
Stay abreast of the new features being offered by social networks to traders, like product tags on Instagram for instance. To speed up your progress, you might also consider paid ads on Facebook, Instagram, TikTok or Pinterest.
Expand your horizons and sell your products or services outside of your online store. You can pitch your product directly on social media, on comparison sites like Google Shopping and other marketplaces.
Don’t underestimate the power of traditional, offline sales channels. Shops, physical markets and salons are great for potential sales, as is home delivery if that is feasible. Organize sales evenings with friends or family and get your name known amongst their own networks.
To summarize, if you want to set up your own e-commerce company you need to start with an idea of the products or services you want to sell. It helps to choose something that you’re passionate about, something that will give you a great reason to get out of bed every morning and get down to business.
Then check the feasibility of your project and the habits and needs of your future clientele by carrying out your market research. If there’s an opportunity out there, seize it. Take the plunge and set up your business. Seek help, if necessary, with the administrative procedures.
Finally, publicize and make your company known to attract traffic to your site and drive your sales. In e-commerce today, marketing and communications make all the difference.