Finfluencers, like any trend, should be approached with an awareness of the history of unsolicited advice by people with varying degrees of professionalism. This kind of advice often falls under the umbrella of ‘self-improvement’ and takes the form of quick fixes, secrets that the professionals don’t want you to know, and expensive, untested elixirs or powders advertised by sponsored celebrities.We can trace the trend back to mid-19th century ‘snake oil’ salesmen, who claimed to sell the oil of Chinese water snakes. While snake oil may have actually had beneficial qualities, the vials sold by these salesmen were anything but, containing instead useless minerals and liquids—even dangerous drugs.The internet is rife with snake oil salespeople and in addition to vials of mysterious elixirs, you’re also being sold advice. With platforms like TikTok, Instagram, and Youtube making millionaires out of their most subscribed-to channels, advice and opinions pay big.There’s no shame in seeking advice. Managing your finances is stressful, and confident young professionals promising to have answers is a tantalising salve. It’s your job to determine who’s worth listening to and who’s selling snake oil.Fortunately, you have some trusted experts on your side. Financial literacy month is all about empowering you with the financial knowledge to live the life you want. Knowing who to trust on finance is a big part of that.