Next to the key resources section of your BMC is the key activities. Like the key resources, these are the things you need to do, actions you need to implement, in order to run your business.
Your key activities will differ depending on the kind of business model you are proposing. For example, a fintech company may want to offer a new accounting software—both a partnership and key resource—for their customers. This would mean customers needing to learn how to use the software and what they can do with it. Key activities to implement this adoption would be creating content to announce the launch, training staff to assist the customers with questions they have, creating content to instruct users, etc.
There are three categories of key activities which help to define the kind of tasks you will need to perform for your business:
Production in which product development, manufacturing, and delivery are covered. This category usually refers to significant qualities of a single product.
Problem solving in which organizations seek solutions to specific problems. Consultancies and service providers fit into this category, demonstrating a lot of knowledge management and requiring heavy training of staff.
Platform/network in which software and brands function as platforms, developing and working continuously to keep them running through management and promotion.