It's not likely in any stage of your business that you'd say 'no thanks' to some new customers. Usually, to the contrary, you're employing techniques to acquire them. Customer acquisition describes the process which takes place while businesses actively seek and persuade people to purchase their service or product. Businesses should always be trying out new customer acquisition strategies to generate more business.
Customer acquisition strategies: LinkedIn and Google
August 13, 2019
Since customer acquisition isn't always easy, many businesses are seeking new strategies and techniques. Let's go over a few together that you can try out for yourself.
Using LinkedIn and Google
LinkedIn and Google are two of the most popular platforms for finding new customers. With the right background knowledge and techniques, consistent new customer acquisition can be quite simple.
Google vs. LinkedIn: which is best for finding clients?
Before we explore the best new customer acquisition strategies on these two giant platforms, you should find out which platform best suits your business. Businesses either seek to sell B2B (business to business) or B2C (business to customer) products or services.
If you want to sell your product or service to another business (B2B), then LinkedIn is usually the best place for you to start. Business seeking sell to everyday average consumers (B2C) tend to benefit most using Google.
LinkedIn: customer acquisition strategies
LinkedIn has long been seen by many in the professional world as the best way to network with other people in your industry. This is also the largest social network for professionals with over 230 million active users from 200 countries. Here are a few of the key things you can do to increase the likelihood of customer acquisition on the platform.
1. Keep your profile updated
People usually use LinkedIn like an online resume. If you want to avoid using that boring old-fashioned resume you have sitting around on your hard drive, you can make the full switch to LinkedIn.
All aspects of your work history, skills, and personal data can be easily put onto your LinkedIn profile. Your resume can be pulled up at any time by anybody who searches for you. This adds a lot of efficiency to customer acquisition.
2. Networking with potential clients
LinkedIn was designed with professional networking as a key feature, and it's still one of the best tools for the job. This makes it a great tool for B2B companies to connect with new clients.
If you have at least one customer who uses LinkedIn, start by navigating to their profile. On the right side of their profile, there should be a “People Also Viewed” section. This group has been determined by the algorithms to be similar to your customer. Connect with them, who knows where it might lead?
3. Using the sales navigator
While the prior example is completely free for you to try, it may not provide the efficiency you need. If you want to connect with many more potential clients in less time, then the LinkedIn Sales Navigator will be a great tool for you to try.
You'll need to pay a subscription fee to use the Sales Navigator, but it's likely to help you build relationships with new clients much more quickly than you could on your own.
4. Subscribing to LinkedIn Premium
Using LinkedIn Premium is a game changer when it comes to customer acquisition. Especially for those who have already witnessed the potential of using LinkedIn.
As you may have noticed, LinkedIn limits the number of profiles that you can see, the information you can see, and your ability to contact people who you are not connected with on LinkedIn.
Google: customer acquisition strategies
Google is the world’s largest search engine and a powerhouse for just about everything, especially customer acquisition. After all, this is where many of your organic customers will go before they find you.
In order to best use google for customer acquisition, you need to play by their rules. Here are the strategies that businesses use to find new clients using Google.
1. SEO & organic search engine indexing
Chances are, your business has an online presence. This may be a website, social media profiles, or even better, both. SEO (Search engine optimization) is the absolute best way to make the most out of your online presence and turn it into consistent organic leads.
There are many different aspects involved in optimizing your website for search engines like Google. From the keywords in your post, to the quality of your website itself. If you are new to SEO, would do well to learn all you can on the topic. Even knowing just the basics will give you a deeper understanding of your company's performance and inform you further on customer acquisition.
2. Keep your content consistent
Putting all the many different SEO-strategies that exist aside, one of the absolute best ways to take advantage of Google and use it to your benefit is to create informative and valuable content.
Start by doing some keyword research in order to find the terms that your potential customers are typing into Google. Then, create high-quality informative content which is relevant to those keywords.
Even if a small percentage of your content gets a top 10 ranking, it will still be sizeable enough for receiving plenty of new clients. Especially if you go all out and make lots of valuable content for Google to use.
3. Connecting Google Analytics & Google Search Console
If you want your new customer acquisition strategies on Google to have the most data, and be completely aligned with the system in place over at Google, using both Google Analytics and Google Search Console will be a necessity.
Both of these tools require a few technical skills to work with your site but can be easily installed within less than an hour for free. Google Analytics will give you real-time and historical trends on the users who visit your site.
Google Search Console, on the other hand, help you get your pages indexed rapidly and to monitor how well they are doing on Google. It will show you your current keyword rankings, pages which are indexed, those which aren’t indexed, and which pages you receive traffic to from Google search results.
4. Paid Google Advertisements
If you want to kick-start your google results and start getting clients today, one of the best new customer acquisition strategies for you to try is Google Ads.
Google already has a vast library of data at its disposal. For your business, this means that you can get instant sizeable results and generate new clients right away. All that you need to do is pay a fair price on an advertisement. If you consider this as an investment, it can quickly help you generate lots of new customers.
Acquiring customers ought to be at the core of every business model. If you aim to grow your business efficiently, you'll do best approaching acquisition from different angles. Hopefully, the tips we've shared with you in this post will clarify some of the easiest and most effective ways to achieve this. From there, it's all up to you.
- Customer acquisition ought to be at the core of your business model
- Google and LinkedIn are some of the most powerful tools for customer acquisition
- LinkedIn is good for professional networking, Google is best for SEO purposes
- There are both paid and non paid options which can help boost your customer acquisition