To err, as they say, is human. For a species capable of making so many sound, well-informed decisions, we’re also guilty of some pretty bad choices that fly in the face of logic and evidence.
You weigh carefully the pros and the cons. You read up to stay informed. You ask people you trust for advice, then reflect on what you’re told. As an effective leader, you’ve perhaps developed your own water-tight technique that guarantees you make the right choices.
Spoiler alert! The choice you make will be neither right nor wrong. It will be the choice dictated to your brain by a formidable force: cognitive biases, slight distortions in our individual perception of reality. Our decisions are not always as objective, as rational or as logical as we’d like to believe.
So how can we overcome these ‘bugs’ in the code within our brains? How can we make better decisions for ourselves and for our businesses?
Being aware of these biases is the first step towards defeating them. So, let’s make ourselves aware. Let’s explore some secrets of the brain that impair our business decisions.