Imagine the year is 2040. You’re a highly-skilled craftsman setting up a company to satisfy the resurgent demand for artisanal products. Or the owner of one of the busy co-working spaces that populate every street corner. You lived through the turbulent, disruptive years between 2019 and 2022 - ‘the reset years’ - and your company has gone from strength to strength ever since. How did you manage to survive the crucial 5-year survival threshold? And the 10-year one?
Now let’s return to the present day. We can’t predict the future (if we discover how, you’ll be the first to know), but we’ve spent some time trying to understand what makes a business durable over time. There are factors common to many long-lived companies: a vision that stays true to itself and relevant; an ability to adapt quickly to ever-evolving markets; a firm grip on managing the day-to-day.
We invite you now to take a step back before plotting your path forward. What can you do to make your business ‘future-ready’?