The first rule that the growth team has set for itself is to validate the need before deploying any project.
Example: our referral program!
It seemed obvious to launch a program that would allow our most satisfied users to recommend Qonto and be rewarded for it.
But this project is complex:
- Define the compensation system for the sponsor and the sponsored company
- Find the amount of compensation for each person
- Define the distribution strategy of the program
Our team created a first "scrappy" version of the program: a landing page allowing the sponsor to enter the email addresses of the sponsored companies.
Once the addresses were collected, a message was sent with a unique code for all sponsored companies and a unique code for sponsors.
The system was not perfect, but it had been created in only 2 weeks!
Once the device was tested, we were able to collect feedback from users. The need was therefore validated and allowed us to build the 2nd version with our technical teams to set up a much more sophisticated and scalable system.
Similarly, we do a lot of A/B Testing on our site to optimize the conversion of our users.
Our "test & learn" method has allowed us to test several acquisition channels, stack them and optimize the most efficient ones.
Having tested in France allows us to transpose best practices internationally since we will launch 3 new countries in 2019: Italy 🇮🇹, Germany 🇩🇪 and Spain 🇪🇸 !
If you want to join an ambitious Growth team of a super-growing project, there are still 17 open positions in our team 🚀 !
You’ll find all the positions here!