This brings us to the second step: making a list of all the companies that could use your services.
Do a quick study of the active members of your target industry and bring them together on one document.
Once you’ve made this list, ask yourself: “Who should I contact within this company?”
The answer varies according to your offer and the size of the business concerned.
Let’s illustrate this with an example:
Marie is a writer with a passion for Fintech. She specializes in technical, financial texts. Therefore, she’s looking to target startups and businesses in the Fintech industry.
In her case, her services would most likely interest the marketing department of a Fintech company. In order for her to make the right connections there, she has to do her research on how the business is structured.
- Is there a marketing team?
- And if so, who is the decision-maker? Is there a Head of Marketing?
LinkedIn is a must-have for quickly getting to the root of these questions. In a few clicks, you can access all the information to find your key contacts.