“Nothing in life is to be feared. It is only to be understood.”
Such a methodical approach is perhaps to be expected of Marie Curie, the person attributed with the above quotation.
If facts, data and hard information are natural enemies of fear, then they become important weapons in your fight to overcome it. The more you prepare the groundwork for your project, the more you know about your market and the more experienced entrepreneurs you talk to, the less space there is for fear to undermine your business idea.
By activating your network of friends, family and professional contacts, you can access their experience and acquired know-how, and this may consolidate your confidence that the venture will succeed. Investigating the existing players in your intended market can help you assess how much you will need for both start-up and running costs.
What’s more, the more watertight your proof of concept, the easier it will be to find outside investment.