Although generative AI has only been available to the general public for a short period of time, there’s already a variety of promising use cases for businesses. And as the technology progresses over the next few years, users will develop ever more creative and innovative applications.
Like other tech platforms on the market, generative artificial intelligence can help you optimize a wide range of operational processes: reduce the time taken to complete administrative tasks, give non-technical teams a helping hand, or get inspiration on almost any topic you could imagine.
The good news is that companies across all industries can take advantage of the technology, from finance and education to construction and retail. In addition, it can be put to good use by teams in tech, marketing, product, customer service, legal, etc.
It's impossible to cover every potential use case, but here are some examples to get the ball rolling:
Automate administrative and project follow-up tasks
Let's take the example of a construction contractor, who's in charge of managing a renovation project. With generative AI at their fingertips, they can automate a variety of tasks that previously had to be done manually, such as scheduling appointments, creating purchase orders, or sending invoices. The contractor can then focus on value-added tasks such as facilitating cooperation between the various stakeholders involved in the project. ChatGPT, or a similar chatbot, can also be used to optimize how resources are allocated, to track costs, and produce in-depth reports outlining where efficiencies can be made.
Enhance customer and employee experiences
Companies can easily use these advanced chatbots to handle basic customer queries, freeing up time for the customer support team to focus on more complex requests. Customers also get a faster response and can carry on with their day, satisfied that their issue has been resolved quickly. HR teams can put chatbots to work in a similar fashion, using them to answer routine questions from employees without delay.
Analyse data and automate report writing
One of generative AI’s key strengths lies in its ability to analyze, process, and make sense of data. It can detect underlying patterns and trends, and then summarize them in digestible language. This allows businesses to accelerate data analysis and make informed, data-driven decisions more rapidly than ever.
To sum up, generative AI provides useful assistance and helps speed up a wide variety of tasks, saving precious resources for entrepreneurs and their teams. Rather than replacing people - an understandable fear that’s been amplified in the media - AI can significantly enhance employees’ capabilities. In particular, AI makes highly sought-after technical skills, such as coding, more accessible for businesses.
Every day users are innovating with the technology and discovering new ways to apply it, paving the way for developers to create highly specialized software. GitHub and OpenAI’s Copilot, for example, pitch themselves as an "AI peer programmer" that can automatically complete developers’ code.