What AI strategy should you adopt for your business?

We called it last year: ChatGPT and similar generative AIs have gotten tons of attention, sparking excitement worldwide. ChatGPT alone hit one million users a week after launch, 100 million in under two months, and 180 million active users by March 2024.

But as the initial curiosity fades, it remains unclear how we should use and implement artificial intelligence in our businesses. Many still wonder if it's worth investing in and where to start. To answer these questions, we spoke with Shubham Sharma, an expert in business automation and AI.

Like programming, businesses can be broken down two distinct segments: run and build.

Before recent advancements in tech, scaling meant hiring more people, which always increased costs... Unless your company invested in in-house coding skills to automate processes.

With the arrival of no-code tools on the market - which don’t require coding skills - it’s become easier to automate time-consuming, low-value tasks.

The arrival of generative AI lets us go even further: we can now use conversational agents to produce deliverables, on top of human staff. This reduces costs and allows for quick results.

Run tasks are the most suitable to delegate to AI tools because they have precise processes. You still need to know how to configure these conversational agents.

In short: it's up to you to find ways to use generative AI in your business. There's no rulebook – your limits extend as far as your imagination. Think about what you'd like to automate, then figure out how to do it.

Shubham Sharma went on to claim that [generative AI] “is certainly the most powerful tool we've seen since the Internet. The possibilities for improvement aren’t just linear; they’re exponential.”

According to Shubham, missing out on AI integration right now means accepting falling behind your competition. Everyone should explore AI in business, just as we integrate computers and other modern technologies into our everyday life.

Do you run a restaurant? Your job may not seem super concerned with artificial intelligence at first glance, at least in your everyday tasks. However, AI tools can be useful in certain aspects of your small business, like customer service for example. Artificial intelligence can extract every review from several feedback platforms, analyze it all, and generate both a comprehensive summary and ideas for improvement.

If you’re like a lot of our entrepreneurial audience, you might be telling yourself “I'm already busy enough; I don't have time to reconsider every detail of how we work or daydream about potential gains.”

A lot of the feedback that Subham gets tends to be along the lines of “it's a very complex subject; I just don't have the skills.”

His response? “Sure, developing a custom tool requires technical skills. But you can already benefit from generative AI with existing tools available to the general public - or by working with a developer.”

And perhaps one of the most frustrating one we hear is when people claim that generative AI isn’t for them; it's for others.

When we related this concern, Subham Sharma told us that he deeply believes that generative AI will be an integral part of our world tomorrow. Therefore, it concerns everyone and all businesses. He left us with some words of advice: “don't wait to get started; you'll fall significantly behind.”

Are you convinced of the potential benefits of generative AI for your organization but don't know how to start? Here are Shubham Sharma's tips on the subject:

“Understanding what's happening in the field of artificial intelligence, considering the challenges for your business... consider this investment as time that’ll undoubtedly have a positive impact. It's really worth looking into the subject today to familiarize yourself and be able to act quickly.”

“Internal process improvement is the lifeblood of a business, where ROI can be quickly established. Taking a step back to analyze your current operation and think about ways to improve your workflow does take time initially, but it will save you much more time in the future. This allows you to delegate some often-tedious work and focus on the essence of your job.”

“Many businesses are interested in artificial intelligence but don't make progress due to the lack of an internal subject lead. Appointing someone as the owner of the topic will allow you to plan a strategy and not waste time.”

“There’s no ready-made user manual to harness the full potential of generative AI. Of course, you’re already doing can find inspiration online and thousands of articles telling you how to write good prompts, etc. But regarding the specifics of your business, no one is better placed than you to invent relevant use cases. Get inspired, test, learn, retry, and start over! It's the best process to get a good handle on the subject and move forward.”

As we've shown, there's no one-size-fits-all approach to integrating generative AI in your business. Its implementation will vary based on your skills, activities, and strategy.

Shubham's main advice? Now's the right time to start exploring AI and make it part of your company culture. To be innovative tomorrow, you need to get to know generative AI today.

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