What does it mean, to ‘digitalize your business’?
For a majority of business owners (61% of French SME owners, according to an Opinion Way for Qonto), being digitalized means keeping an updated website. But is that enough to make you digitalized? Or is it ‘digitized’? Let’s find out.
‘To digitize’ is to turn something analog into something digital. Technology digitizes.
‘To digitalize’ is to use that digitizing technology to create new revenue streams, cut costs or streamline processes. Businesses digitalize.
If a company digitalizes every one of its processes, allows all its staff to embrace a new, digital culture and leverages technology in all its interactions with customers, then it can claim to have achieved total digital transformation.
But digital transformation is a big ask, a giant leap that not all SMEs can afford to take. What they can do is digitalize incrementally, process by process, towards that digital transformation.
In this article, we explore the concrete, day-to-day steps that SMEs can take to modernize their operations, increase productivity and optimize growth. In short, here is how you can start to digitalize.