Those 61% of French SME owners weren’t wrong in identifying an updated website as a sign of digitalization. It’s an obvious one, perhaps, but it’s an element that can be overlooked.
“Digital shop window” is an oft-used phrase to describe a website but in fact it’s much more than that. It can also be your customer service team, your shop assistant, your cashier and your presence in the telephone directory (for those of us old enough to remember what they were).
A website allows you to be visible, find existing customers and generate new ones, thanks largely to search engines. If you’re a retailer, it’s not just your shop window. It’s your shop. Your customers can order and pay from their own homes. If you’re a service provider, it does the job of a sales team by providing all the information on how you can make people’s lives better.
Whatever your activity, an up-to-date website includes at the very least an about page that says who you are, a contact page so people can reach you, a page that says what you sell and, in many cases, how much it costs.
Some companies, notably smaller ones, are still reluctant to create their own website. Their owners may be worried that it costs too much, or requires advanced IT skills to make themselves. But this is not the case.
There are solutions out there that allow you to build your own site quickly, easily and affordably. Platforms like Wordpress or Wix provide you with a template, a choice of themes and the page elements that you just drag and drop where you want them to appear. Some provide a basic, free package with add-on options that you pay for. There is one inevitable cost: the domain name, although this does not have to set you back more than a few dozen euros.