Guide: Creative Freedom, Financial Clarity
Practical tips and tricks across 50 pages on bootstrapping, financial routines, and resilience.
Build your business lean, manage more predictably, and stay focused even in uncertain times.
We Asked Entrepreneurs
Freedom is the Drive

Freedom is the Drive
Many start for creative freedom and greater autonomy.
Planning is the Biggest Challenge

Planning is the Biggest Challenge
A stable income and clear finances are the biggest hurdles for many.
Most Stay Committed

Most Stay Committed
Despite the pressure, most prefer to remain self-employed rather than return to a job.
Support Makes the Difference

Support Makes the Difference
Family, networks, and professionals are crucial resources for perseverance and growth.
Insights from a survey of 1,600 European entrepreneurs in Germany, France, Spain, and Italy conducted by Appinio in November 2025.
Our Experts in the Guide

Claire Siegert, Co-founder of Businettes
Bootstrapping & Growth

Sumedha Shanker, Finance Business Partner at Qonto
Finance & Cash Flow

Nora Dietrich, Co-founder of Between People
Mental Health & Resilience
Looking to Start a Business?
Information on digitally founding a GmbH or UG, including clear steps and support throughout the process.
