Chief Executive Officer (CEO)
Standing for Chief Executive Officer, the CEO is the individual ultimately responsible for a company’s success and failure. They act as an overseer to various aspects of the company’s operations, including:
- Finance
- Marketing
- Sales
- HR
- Tech
- Legal
The CEO is also expected to balance the needs of customers, employees, investors, and other shareholders. It is the CEO’s job to ultimately make sure things run smoothly, and they are often the face of the company when it becomes of public interest. They represent the business.
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Roles and responsibilities of a CEO
In addition to overseeing operations, a CEO is usually in charge of long-term strategies with the goal of increasing the value of the company to shareholders.
- Communicating on behalf of the company to shareholders, media, government entities
- Leading the development of company strategies (long term and short term)
- Evaluating the work of VPs, managing directors, and other executive positions in the company
- Keeping abreast of industry competitors and opportunities for expansion
- Assessing and minimising potential risks to the company and its reputation
- Setting and managing company goals
Difference between CEO and business owner
A CEO is the top position at a company, however they are still an employee of that company. They report to others, remaining accountable to the company’s board of directors or to shareholders in a publicly traded company.
CEO’s role in staff hiring and retention
The CEO is responsible for hiring for the other C-level positions in the company. It is the CEO’s job to make sure they put together a team of chief positions that will guide and manage the company responsibly and ensure growth and protection of the company’s reputation.
The impact of a CEO change
When a CEO leaves a company, there are certain processes in place to ensure smooth CEO succession. Ideally, the CEO will play an active role in selecting their successor, taking part in the interview and selection stages, before explaining clearly their responsibilities and specific concerns relating to that company.
Other C-level positions
As mentioned earlier, the CEO is responsible for assisting with the hiring of other C-level positions. Those positions include:
- Chief Financial Officer (CFO): responsible for all company financial matters, fully understands the company’s financial standing, often a key contact for investors and shareholders
- Chief Marketing Officer (CMO): head of sales and marketing, fully understands the needs of the customers, handles advertising and sales-oriented marketing, while also being in charge of customer service and market research
- Chief Operations Officer (COO): coordinator of day to day operations, does not need to contribute to long-term strategies, handles work processes to ensure a smooth running business
- Chief Technical Officer (CTO): takes care of IT infrastructure, oversees IT department and purchasing of new software and hardware for the company
Because there are no legal requirements to appointing chief officers, companies may have many more in leadership positions. The format for the title is CxO, with the ‘x’ representing the potential position the officer could fill. Other positions might include Chief Experience Officer (CXO), Chief Legal Officer (CLO), Chief Information Officer (CIO), and more.
Examples of successful CEOs
The CEO of a major company is often a public figure. This is due to interest from shareholders and the general public who use the company’s services, and it is in the interest of the company to present a positive image, which they often do via the CEO.
- Karen Lynch (CEO, CVS Health): highest ranking female CEO in the Fortune 500 and number 11 on Forbes’ Most Powerful Women in the World, Lynch heads one of the largest health providers in the world
- Mary Barra (CEO, General Motors): GM’s first female CEO and one of the first female CEOs of any automobile company, Barra is leading the charge to switch to an all-electric car output by 2035
- Marvin Ellison (CEO, JC Penney and Lowe’s): the only black CEO to have helmed two Fortune 500 companies grew up in poverty and began his retail career as a security guard at JC Penney
Frequently Asked Questions
What does CEO stand for
What does the CEO do?
Is the CEO or CFO higher?
Can the CEO and chairman be the same person?
Can the CEO fire board members?
Can the CEO get fired?
What happens if a CEO dies?
Which CEO has the highest salary in the world?
- CEO stands for Chief Executive Officer
- The CEO is the face of the company and ultimately viewed as responsible for its success or failure
- CEOs differ from business owners because where CEO is an employee, the business owner owns their whole company
- The CEO generally plays a role in hiring only the other C-level positions
- Other C-level positions are responsible for areas like tech, marketing, people and culture, etc.